Current：Home > FinanceHow to make an ad memorable -NextFrontier Finance
How to make an ad memorable
View
Date：2025-04-13 08:17:58
Super Bowl ads this year relied heavily on nostalgia and surprise –– a few tricks that turn out to embed information into our brains. Today, neuroscientist Charan Ranganath joins the show to dissect the world of marketing to its biological fundamentals and reveal advertisers' bag of tricks.
Charan Ranganath's new book is Why We Remember: Unlocking Memory's Power to Hold On to What Matters.
For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.
Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.
veryGood！ (23379)
Related
- Intellectuals vs. The Internet
- 1000-Lb. Sisters' Tammy Slaton Shares She's Like a Lesbian Following Husband Caleb's Death
- Montana man pleads guilty to possessing homemade bombs in school threat case
- Zambia reels from a cholera outbreak with more than 400 dead and 10,000 cases. All schools are shut
- Cincinnati Bengals quarterback Joe Burrow owns a $3 million Batmobile Tumbler
- Jason Kelce addresses retirement rumors: 'Too much emotion' to make that decision now
- Hamas uses Israeli hostage Noa Argamani in propaganda videos to claim 2 other captives killed by IDF strikes
- Think twice before snapping a photo on a Las Vegas Strip pedestrian bridge, or risk jail time
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- Kylie Jenner's New Pink Hair Is Proof She's Back in Her King Kylie Era
Ranking
- Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
- Ethnic Serbs in Kosovo hold a petition drive in hopes of ousting 4 ethnic Albanian mayors
- King Charles III to undergo hospitalization for enlarged prostate, palace says
- Jamie Lee Curtis opens up about turning 65: 'I'm much less hard on myself'
- 'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
- Green Day to play full 'American Idiot' on tour: 'What was going on in 2004 still resonates'
- More Americans are getting colon cancer, and at younger ages. Scientists aren't sure why.
- Man accused of using golf club to fatally impale Minnesota store clerk ruled incompetent for trial
Recommendation
Intellectuals vs. The Internet
Why Teslas and other electric vehicles have problems in cold weather — and how EV owners can prevent issues
Audio obtained from 911 call for Defense Secretary Lloyd Austin
2.7 million Zimbabweans need food aid as El Nino compounds a drought crisis, UN food program says
Meet first time Grammy nominee Charley Crockett
3M now issuing payments to vets as part of $6 billion settlement over earplugs
3 officers acquitted in death of Manny Ellis, who pleaded for breath, to get $500,00 each and leave Tacoma Police Dept.
Ben & Jerry's board chair calls for immediate ceasefire in Gaza